To raise awareness about breast cancer, Nanavati Max Hospital is running 'Pink Speedbreaker Campaign'. This initiative aims to spread a message 'Some Bumps Can Slow Down Life' on the Breast Cancer Awareness Month.
Pink is the colour associated with breast cancer awareness, with the pink ribbon becoming an international symbol of the awareness initiative.
Speedbreakers in major areas like Juhu, Vile parle-Santacruz and Bandra are painted pink to spread awareness about breast cancer.
According to the hospital, the initiative encourages people to prioritise health check-ups and screenings even in their busy lives. This highlights the importance of early detection to prevent serious complications from breast cancer.
Meanwhile, the Pink Speedbreaker campaign in Mumbai will be doing a 'Pink Walk' on October 26. More than 100 community members will wear pink t-shirts and a message will be delivered by a breast cancer survivor. The event will conclude with the release of pink balloons.
Senior Consultant in Breast Surgical Oncology and Oncoplastic Surgery at Nanavati Max Hospital Dr. Garveet Chitkara said, “Breast cancer is one of the most common cancers worldwide. Activities like this spread awareness about regular screening and early detection."
Additionally, the iconic Asiatic Library in Fort is also being illuminated in pink, symbolising hope and resilience, and stressing the critical need for women to prioritise their breast health.