Lower Parel – The Tetra Pak company has launched a new campaign ‘Carton le aao, Class room Banao'.
The event was held at a hotel in Lower Parel on Thursday, to create awareness about how to recycle used cartons. Tetra Pak will utilise the cartons in making exam pads and notepads, it says.
Present at the campaign were state urban development secretary Manisha Mhasekar and Reliance Retail CEO Damodar Mal. The campaign has kickstarted from Mumbai and will be taken to other cities. Dabbawallahs will also be roped in the campaign, said Tetra Pak marketing communications director Jaideep Gokhale.