In March most restaurants, QSR outlets and food brands had to shutdown operations to contain the spread of Coronavirus. But as things are now getting back to normal and brands are gearing up for its Unlock plans. Naturals Ice Cream or Naturals, is no different. It is focusing on safety first as it plans to resume operations with online deliveries.
For the summer months, Naturals has also added eight new seasonal flavours. It will resume operations with Mango, Tender Coconut, Chickoo, Roasted Almond, Anjeer, Choco Bite, Malai and Malai Khurma flavours. All of these are deseeded at the factory and then put through the manufacturing process, to make sure there is 100 per cent control on the production. Ice-creams at Naturals, as always, are made with only three ingredients - fresh fruits, milk and sugar. With no preservatives, it retains the most authentic flavour of the original fruits.
Naturals has decided to go for slow with its business and for now, these will be the only flavours that people will be able to get. Some of its patrons will miss the Sitaphal flavour. This decision has been taken in mind to make sure that it doesn't end putting sudden pressure on their systems and staff and thus make it vulnerable, Naturals is going to manufacture and deliver only select eight seasonal and bestselling flavours. As per Naturals, they took the call to hold back operations & not open soon in order to ensure the love & loyalty that is bestowed upon by its customers is further strengthened with this decision for safety as the utmost priority.
Currently, Naturals top priority is to sanitise and clean its factory after this gap of almost 75 days. They spent over a week to sanitise and secure every surface and equipment, while simultaneously training its staff to work safely under the new circumstances. Only after the company has finished its due diligence sanitisation and training, will it begin procuring fresh fruits from its trusted sources.
Another priority area for them is to upgrade its delivery system. In this, it not only have to ensure the safety of the delivery personnels/ partners but also make sure that they are able to deliver ice creams without melting all over. This could mean reinventing existing systems and packaging. Naturals will begin with only contact-less deliveries, from their factory to the store. The brand believes that since their tubs are packed and sealed in the factory, they assure greater hygiene and safety, even when consumers order it using online food delivery platforms like Swiggy & Zomato. The new packaging will come with soap sleeves that allow consumers to sanitize after receiving the products. The ice creams will, for starters, only be available in tubs of 500g. The strictest health standards will be observed at every stage, giving patrons a no-compromise access to their favourite slice of summer. All this, at the same old pre-lockdown prices.