A digital healthcare platform, recently launched a campaign, urging people to prioritise their health and inculcate the habit of preventive health checkups with at-home body test services. The company, MediBuddy’s campaign is in line with the increased lab testing done by its users through the digital healthcare platform.
It has witnessed increased usage in lab testing for the following - 82 per cent of users did RT-PCR tests, around 69 per cent booked regular diabetes tests, followed by thyroid tests done by 67 per cent and a full-body health check-up was taken by 84 per cent.
The maximum lab tests were recorded on the platform from the top five metros, Delhi (NCR), Mumbai, Pune, Bengaluru, and Hyderabad. The metro cities experienced an increase of 83.7 per cent in lab testing from home, while non-metro cities saw a spike of 56 per cent.
The digital healthcare platform registered a growth rate of 3.67 per cent for those aged 12-18 years, 56.5 per cent for those aged 19-30, 27.3 per cent for those aged 31-40, followed by 11.73 per cent for those aged 40-50, and 0.8 per cent for those aged 50 and up.
Commenting on the same, Satish Kannan, Co-founder and CEO, MediBuddy, said, "The COVID-19 pandemic has urged individuals to take charge of their health. With regular care, one can easily detect and diagnose diseases or health issues at an early stage with little risk of aggravating them. With our campaign using a conversational and light tone, we wanted to communicate the importance of testing, and, at the same time, we wanted to urge people to inculcate regular tests as part of their health regime. It’s been our constant endeavour to make high-quality healthcare accessible across the country."