Ace Bollywood star Sushant Singh Rajput becomes the face of European footwear brand Bata and will be promoting its new casual range.
This decision was taken keeping Bata's objective in mind, which is to make Bata aspirational amongst the youth and consumers interested in trends, and Sushant, who fits the bill will be promoting its new men's casual collection.
Talking about the same, Sushant said, "I am super excited to be a catalyst of the brand transformation that Bata is undergoing. I have recently shot for their new 'be surprised' campaign showcasing the latest men's casual collections. And believe me, it will leave you surprised too."
Adding more to the thought of bringing the actor on board, Sandeep Kataria, CEO, Bata India, said, "Sushant is a multi-faceted actor who is a favourite amongst today's youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth."
Actress Kriti Sanon is already associated with the brand as an ambassador for the women's collection along with Smriti Mandhana who is the face of Bata’s sports brand - Power.