The Woolmark Company, the global authority on Merino wool, brought exciting activewear wool innovations to marathon runners during the HDFC Bank Malad Run, recently held in the city. With an aim to highlight wool in sportswear offerings to consumers, the brand sponsored high-performance Merino wool apparel by Lavos for 50 participants and had them experience the benefits of the fiber during their 6 km run.
The Woolmark Company and Indian Wool Ambassador, actor Shravan Reddy, actively engaged with the runners and geared them up for this energetic showcase. The breathable fabric coupled with extreme comfort and elasticity provided a good retention ability that proved to keep the runners cool and dry during their run. It’s unique natural features and benefits, such as breathability, temperature control, moisture management, elasticity and resistance to odour makes it perfect for the Indian market.
With a steady growth in the market and a strong focus on the sportswear and athleisure segment, The Woolmark Company continues to penetrate the activewear segment.