Parking is one of the biggest concerns at a venue during any gig, and to avoid the hassle, people prefer using an alternative option to reach the venue. Taking this opportunity, private cab companies associate with gigs and events as transport partners, thereby making lives easy and promoting the offers and products.
With the city getting ready for Kygo’s performance, Sunburn, one of the world's biggest dance music festival has roped in Ola, as the presenting partner for the 11th Season of Sunburn.
One of the most popularly used applications for commute; Ola will be associating as presenting partners for the first time. The collaboration will be of a great help for all those attending Kygo’s maiden India tour which will commence on November 24 in other cities of India and happen on November 26, in Mumbai.
Read more: Ellie Goulding To Tag Along With Kygo At Sunburn Arena In Mumbai!
Sunburn’s association with Ola will cover verticals of promotions and content aggregation among others. In the past, Ola and Sunburn have run multiple digital and on-ground campaigns to engage with fans including in-app integrations, sweepstakes, and contests for various Sunburn events. This year will witness multiple campaigns starting with the arena tours, leading up to the main festival in December, at Pune.
Sunburn will also custom curate content for Ola’s connected car platform for ridesharing, Ola Play.
Ola commuters will have access to artist interactions, behind-the-scenes content; live event sets and highlights which will be customized based on customer preferences.
Read more: Ed Sheeran India Tour: British Star Set To Mesmerise Mumbai This Weekend
Expressing his views about this initiative, Mudit Shekhawat, Sr. Director, Marketing, Ola said, “Sunburn is one of the most-awaited music festivals of the year and we are thrilled to associate with them once again. With a star-studded lineup and much anticipation, the festival is sure to create a lot of buzz. With Ola as the presenting partner, festival visitors will have easy and affordable access to smart mobility solutions ranging from top quality sedans under Prime Play to Ola Rentals where commuters can rent a cab for as many hours as they want. Festival patrons can also book our inter-city offering, Ola Outstation. We also, urge all Sunburn visitors to book an Ola and spread the message of responsible partying and driving.”
We’ve shared a great rapport with Ola in the past and have collaborated for our earlier seasons as well. We are delighted to have them on board as the presenting sponsor for Sunburn season 11 taking our association to the next level. They trendsetters and one of the leading brands in the country and we intend to jointly give fans the ultimate event experience. We are sure they will add immense value to brand Sunburn and vice versa and we look forward to kick-start this association with hottest DJ of the generation, KYGO,” Karan Singh, Global CEO Sunburn.
The music festival also provides an apt platform to create awareness on responsible partying among consumers.
Under its award-winning #PeekeMatChala campaign, Ola will roll out a host of on-ground activities, urging festival patrons to hail a vehicle of their choice through Ola rather than driving under the influence of alcohol.