India’s most awarded radio station 93.5 RED FM has been honoured in 16 different categories at ACEF Awards 2018. The Asian Customer Engagement Forum & Awards (ACEF) award ceremony took place on 9th April 2018 in Mumbai. ACEF not only recognises best creative work by brands across the industry but also awards the most innovative customer engagement programs & BTL execution.
93.5 RED FM network ruled at the ACEF awards by bagging a total of 7 gold, 6 silver, and 3 bronze medals. Under the organisation award, RED FM won the gold for the Best CSR Initiative of the year. The other golds were won for Mumbai Khadde Mein for being the best effective campaign, Chaar Bottle Roz Ka for on-ground amplification, Malishka Ko Matt Sunn for the best use of celebrity endorsement & RED FM Ka Thappa for best use of customer feedback.
For the silver category, RED FM’s campaign Agle Show Teri Car Se was recognised for BTL promotions. MusiCom with Indian Ocean and Aisi Tesi Democracy which is the newest IP under RED LIVE (RED FM’s on ground property) won a silver for its effectiveness. Gumshuda Zebra Crossing also won the silver for its creativeness along with PAD HABBIT for a successful use of CSR Activity. The other prominent entries from East that won silver at ACEF were Puri Traveler for creativity and Rickshaw Bandhan by 93.5 RED FM - Jamshedpur for effective Use of customer feedback.
RJ Raunac, RED FM’s No.1 RJ won the Radio Jockey of The Year (Bronze), while RED FM’s Kadak Launde and evening primetime jocks RJ Ashish and Kisna won the RJ Jodi of the Year (Gold).
RED FM has transcended from being just a radio station to an entertainment brand which now delivers engaging content across radio, digital and on-ground formats. The brand has reinvented itself with a digital first approach to reach out to its audience wherever they are. At RED FM we constantly strive for impactful & relevant programming that goes with our brand personality. Campaigns like Mumbai Khadde Mein, Mallishka ko mat sun were disruptive campaigns where a simple idea was transformed into a social phenomenon helping the brand generate huge WOM. It is such an honour to win so many awards and it wouldn’t have been possible without the support of the listeners who believe in what we do! Winning these awards is a testament to our efforts and is extremely heartening,” Nisha Narayanan, COO, RED FM.
ACEF pro program is organized by a team of professionals from India, Sri Lanka, and UAE and is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in India, US, Australia, Singapore, UAE and Sri Lanka.