On Tuesday, December 14, Netflix slashed its monthly subscription prices by up to 60 per cent in India. This by many is believed to be a way to woo customers considering the array of competition in the OTT media sphere in India.
Here’s a breakdown of Netflix prices for you:
In the Indian market, Netflix competes with Amazon Prime Video, Hotstar, alongside other local companies.
Recently, Amazon proclaimed that would raise the price of its yearly membership in the country by 50 per cent to INR 1,499. Apart from this, monthly and quarterly fees will also be increased. On the other hand, Disney+ Hotstar is available for INR 899 a year onwards.
Therefore, speculations have been made that this move by Netflix is an attempt to capture a greater market share. Moreover, users also took to Twitter to share their reactions to the news.
The international streaming platform paved its way into India back in 2016. Since then, it has been offering plans that begin from nearly INR 500. Since its presence in the Indian market, it has not only altered its prices but has also introduced a mobile-only plan.
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