Tech entrepreneur Mukesh Bansal claims to be a lifelong student of human performance optimisation. He has studied the science behind it, and worked closely with high performers across business, sports and entertainment, to understand what it takes to transcend apparent limitations and achieve true potential.
Through his entrepreneurial experience and by studying the field of health and fitness, Bansal understoof the enormous power of plasticity i.e. the ability of the human brain to rewire itself at will as we develop new skills. He also realised that high performers across domains rely on common tools that were embraced by ancient wisdom and are validated by modern science.
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Published by Westland, No Limits distils Bansal’s findings on talent, deliberate practice, mindset, habit, willpower and learning. It is a guide to maximising one’s potential with well-defined strategies. Notably, in his recent interview with YourStory, Bansal revealed that has decided to donate all the proceeds from the book to India’s Olympic Gold Quest which was founded in 2001 by billiards and snooker world champion Geet Sethi and badminton world champion Prakash Padukone.
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Mukesh Bansal is a computer science engineer from IIT Kanpur and a technology entrepreneur. He founded India’s largest fashion retailer Myntra and headed the ecommerce division for Flipkart after a highly successful acquisition. He is the co-founder of Cure Fit Healthcare Pvt Ltd. where he is involved in building a next-generation health platform that makes holistic health easy and accessible for everyone. He has over twenty years of experience in multiple early-stage start- ups in the Silicon Valley (NexTag, eWanted, Centrata, newScale) where he held various senior management positions in Product Management and Marketing.
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