Four Brothers, Two Wheels And A Revolution That Shaped India

Sunil Kant Munjal, Managing Director of Hero cycles has penned a book titled 'The Making of Hero' which will be published by Harper Collins India.

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Sunil Kant Munjal, son of Brijmohan Lall Munjal, the founder of Hero Group is all set to release his book titled 'The Making Of Hero: Four Brothers, Two Wheels And A Revolution That Shaped India'. Published by Harper Collins India, the book traces the journey of Munjal brothers and the empire that they've set with Hero Cycles.  

From the bylanes of Kamalia and the rugged landscapes of Quetta in India of the 1940s which later became Pakistan, they escaped to the Partition-ravaged cities of Amritsar, Agra, Delhi and ­finally settled in Ludhiana with little more than the shirts on their backs. From here, four of the six Munjal brothers built their business, part by part. There was no grand vision of building a world-scale enterprise; their aim was simply to survive and provide for their families. Hero began with trading in and then manufacturing bicycle parts, evolved into bicycles, mopeds, automotive parts, motorcycles and scooters, and today the restructured group also encompasses service businesses and infrastructure. 

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In 1986, thirty years after its inception, Hero Cycles became the largest bicycle maker in the world. In the next ­fifteen years, the motorcycle venture Hero Honda also became the largest in the world, and both pole positions are held fi­rmly even today. This is an authentic ‘Make in India’ story about overcoming many odds: labyrinthine red tape, tepid economic growth and later, global competition. It follows the lives and times of the four Munjal brothers who lived together and scripted a dramatic revolution on two wheels without any formal education or resources. In parallel, it’s also the story of how an agrarian economy like India, with limited means of transportation, took wing on the back of this two-wheel revolution.

 Driven by family values and Indian ethos, yet wholly contemporary and pioneering in their thinking and best practices, Hero ­firms today are renowned for putting mutually benefi­cial relationships at the very core of their business philosophy. The book goes deep inside the ‘family spirit’ that brought employees, customers, channel partners, suppliers and local communities together to create success, welfare and well-being for millions over the past seven decades. A rare story that proves how a principle-driven organization can create exceptional value for society.

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Talking about the same, Senior Commissioning Editor at Harper Collins India Sachin Sharma said, 

The making of this book took many years because of the extensive research and interviews with multiple stakeholders, but now when you look at it, you know it was totally worth it! The book captures an important piece of India entrepreneurship history. It’s a story of how self-belief can make you achieve anything. This is an authentic ‘Make in India’ story that can serve as a template for the western world to emulate.

 

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 Sunil Kant Munjal is an entrepreneur and investor with wide-ranging business, governance and policy advisory interests. He is the youngest son of Brijmohan Lall Munjal, the founder of the Hero Group. Besides setting up many new enterprises and providing strategic inputs for the Hero Group as chairman of Hero Corporate Service, he was also one of the managing directors of Hero Cycles, and subsequently the joint managing director of Hero MotoCorp (formerly Hero Honda).

This book has been acclaimed by industry stalwarts like Ratan Tata, Anand Mahindra, Rahul Bajaj, Sunil Bharti Mittal among others. Talking about the book Rata Tata asserted,   

 Amongst entrepreneur families, the Munjal Brothers deserve a special place in India’s history. With little or no support from the government or otherwise, Brijmohan, whom I knew well and respected, managed to build successful businesses through diligence, dogged pursuit and an incredible ability to develop relationships and partnerships across the manufacturing value chain. The fact that they achieved success with complete integrity is what makes The Making of Hero special. Sunil has spun together a wonderfully detailed and personal story.

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