Popular singer Yo Yo Honey Singh recently released a new music single titled 'First Kiss' which marks the singing debut of Ipsitaa, has a funky ‘90s feel to it. The young talent has also shared screen space with Singh in the song video.
First Kiss, a peppy and upbeat track, conveys the first feeling of rush in one's veins when one falls in love. The video, which was shot in Delhi post the lockdown, has an international sound and new-age vibe. It is a massive and sleek song in terms of production value.
Atul has been quite a name in the Bollywood industry for the past few years. Atul has completed his dance graduation from Broadway Dance Centre, New York, and studied Music Video Direction at the University of Southern California, Los Angeles.
He has had the pleasure of choreographing some of the biggest music videos, ad commercials, and shows for the likes of Yo Yo Honey Singh, Badshah, Diljit Dosanjh, Amitabh Bachchan, Shahrukh Khan, and many more! Having worked in the industry for over a decade now, Atul has 2 well set up studios and teams in both Delhi & Mumbai and has carved a niche for himself in the industry.
Both him and YoYo have had a long journey of dance hits right from Blue Eyes, Love Dose, 4 Bottle Vodka to Loca Loca, which topped the chart and became top party anthems for people. With their new song “First Kiss” they are taking the choreography as well as the production to an even bigger scale. Atul who was choreographing Ipsitaa, for the first time trained her and YOYO virtually because of the lockdown. It was their first shoot after the lockdown, hence the team ensured to follow all covid guidelines during the shoot.
Needless to say, the track has already generated a stir among the audience, which is a testament to Singh's popularity and strong fan base. The song – First Kiss which was released on 24th November, and only within 24 hours it became a trending song in India and worldwide charts and has already crossed a whopping 10 million views on the video and still counting.
Sharing his experience of choreographing the song, Atul said, “I am so happy to collaborate with Yo-Yo again for the song -First Kiss. Working with him is always fun; he is an exceptional mover and his positive and fun-loving attitude always keeps us inspiring to do more together. We were planning to shoot this video in February, but with Coronavirus and lockdown, it took us 8 long months to complete the song. Have to say, it was a bit challenging at the start to choreograph people virtually but everyone was a quick learner and made it a smooth ride. This time with Ipsitaa and Yo-Yo I have created two hook steps - because I wanted something unique for them and their fans.”
But what sets this song apart is the fact that it is a girl who narrates her experience through the song. Talking about the funky track, Singh says, "First Kiss is a fun track which talks about what one goes through when they fall in love. We wanted to create a song that has an international feel to it and resonates with our youngsters. So, we made sure that everything, from the casting to the technicalities, was planned according to international standards. I put a lot of effort into the lyrics so that girls can connect to it. Ipsitaa has done a great job. I am so thrilled to be sharing this song with everyone."
The lyrics are penned by Singh, Lil Golu, Hommie Dilliwala, and Singhsta. First Kiss has been produced by T-Series.
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