INOX Leisure Limited, India's premier multiplex chain, is taking the movie viewing experience to a brand new dimension. Soon after launchingIndia'sfirst Laserplex at Nariman Point, Mumbai, INOX launched yet another 7-star cinema experience sprawling 58000 square feet in R City Mall at Ghatkopar, Mumbai. The new 9-screen multiplex, designed for the genuine film connoisseurs, was launched by Bollywood Superstar, Shah Rukh Khan.
Conceptualized by award winning architects Mesbur Smith & Associates, the 9-screen multiplex boasts of the latest technology one can imagine today, and more. Equipped with an IMAX screen, India's first and only laser projection format with 300% enhanced picture quality, explosive Dolby ATMOS sound, stunning life-like 4K resolution and Volfoni Smartcrystal solution for the brightest 3D projection, INOX at R City is where movie viewing moves to untouched boundaries.
Commenting on his experience,Mr. Shah Rukh Khan said,"This place radiates extravagance. After experiencing this 7-star cinema marvel, I can truly say that cinema viewing has reached a new level, both in terms of technology and luxury. I wish INOX at R City the very best and give its audience a heads up to get spoilt by its 7-star services. Live the Movie!"
Speaking on the launch, Mr.Siddharth Jain, Director, INOX Group of Companies said, "I am excited to present before you, another 7-star INOX, at R City,Mumbai, the all new and the one-of-its-kind multiplex inIndia. This multiplex is a technological delight for any cinema lover, and a luxurious entertaining destination to get pampered, while watching a movie. It truly highlights our efforts to provide the very best, in movie viewing experience in the country."
This multiplex boasts of some first-ever experiences in a cinema in the country:
- Interactive automated Box Office - One can browse, choose and pay for tickets on the interactive screen, which mirrors on the opposite side, where an Office Assistant can assist, if needed.
- Interactive menu -The interactive touchscreens in the concessions area help one to browse through the menu, while ordering food and beverages.
- An enthralling 550 square feet LED video wall in the lobby with full color, ultra-bright, full motion dynamic real-life like content display, is the largest in any theatre.
- An interactive gaming zone powered on a huge LED touchscreen.
R City additionally houses INSIGNIA, INOX's signature experience, which is the last word in luxury cinema entertainment. With INSIGNIA, guests enjoy a gourmet menu curated by master ChefVicky Ratnani, butler-on-call and service by staff dressed in designer uniforms byArjun Khanna, among other features. It also has KIDDLES, a fun zone for the tiny tots. This space in the lobby is for young children to spend time playing games and engaging in some creative activities, before the movie.