How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services

Three words - 'Swarg Lok, Dharti Lok and Paatal Lok' - have become a regular reference these days. Ever since Amazon Prime Video announced the series, these words have been used widely, not only by people, but also brands to connect with the audience,

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01/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
Who knew the three worlds- Heaven, Earth and Underworld would become the next big and trending marketing thing across? Well, leading brands and meme-zars definitely work in sync where Amazon Prime Video’s Paatal Lok has become the new ‘IT’ thing which is inspiring campaigns and narratives, owing to the massive success it is enjoying. From food and beverage company- Swiggy, Mojo Pizza, PayTM, dating app Tinder to global ice cream brand Baskin Robbins India and contraceptives brand namely Durex and Manforce- looks like the whole brands circuit is rushing to bring their own synonymous pop-culture brand-take.
02/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
Even Mumbai Police knows to use pop-culture warnings and notices to the public took to their handle and shared a ‘stay at home’ poster.
03/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
Baskin Robbins
04/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
Festory
05/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
Mobikwik
06/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
Tinder
07/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
Travelxp
08/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
Mojo Pizza
09/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
Durex
10/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
Barney's
11/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
Fab Hotels
12/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
Blu
13/13
How brands used the 'Swarg Lok, Dharti Lok and Paatal Lok' pop culture reference to promote services
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