The customer base of grocery delivery services has swelled during the pandemic. However, the competition too has increased with the introduction of Jio Mart. In addition, Tata Group has recently picked up a majority stake in Big Basket.
The competition in the field is forcing companies to innovate and offer a better delivery experience to the customers. Grofers too has announced that it has ramped up its services by promising 10-minute delivery of groceries and other essentials across 10 cities in India.
According to the blog post on the company's website, Grofers is offering customers 7,000 items of daily essentials in Delhi, Gurugram, Mumbai, Bangalore, Hyderabad, Kolkata, Jaipur, Ghaziabad, Noida and Lucknow.
In the same blog post, Albinder Dhindsa, co-founder and chief executive officer mentions, "Today, we launched our 10th city with the promise to deliver groceries within minutes to your doorstep. While our average delivery times are still hovering around the 15 minute mark, our eventual vision is to be below 10 minutes for every customer in India,"
"As we sign up more partners and keep building out our network, we are confident we will be under 10 minutes for the majority of the customers within the next 45 days," he added.
Last week, the Competition Commission of India had approved the online food delivery platform Zomato's proposed purchase of 9.3 per cent stake in Grofers. Zomato's rival Swiggy is offering delivery of essentials under its Instamart category.
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