Heropanti actor Tiger Shroff has been signed up to endorse Sony YAY!, a new children's entertainment channel by Sony Pictures Network. As per reports, it is said that Tiger has recently shot for the brand’s film and theme song with children few days ago, and this will be Tiger’s debut association for television.
"I am very excited to be part of this channel," states shy actor Tiger Shroff. Leena Lele Dutta, Business Head, Sony Pictures Network Kids Genre says that Tiger has been the right fit for the channel. Dutta further added that,, kids across the country relate to Tiger and consider him as their icon. By looking at his affinity with kids the brand agrees that they couldn’t have found any better representative for their channel.
The actor has been seen showcasing his dance moves in the ad film, choreographed by Paresh. During the shoot, the actor was spotted enjoying his time with the children who, in between the breaks, were trying to impress Tiger with their moves and asking for his feedback.