Bajaj Finserv on Thursday announced the launch of its fully owned subsidiary Bajaj Finserv Health Limited (BFHL) - a health-tech solutions business, aimed at improving the health outcomes of Indian consumers through smarter, connected and holistic care plans.
With this new venture, the lending to insurance provider, has now forayed into the healthcare ecosystem, aiming to disrupt the health segment and make healthcare experience convenient and all-inclusive for consumers.
Bajaj Finserv Health brings ‘Aarogya Care’ which will provide preventive, personalised and prepaid health care packages to consumers. With a mobile-first approach, ‘Aarogya Care’ integrates the various complementary components of the health ecosystem, to provide ease of access to quality and affordable healthcare.
The Bajaj Finserv Health App is like a personalised health manager, offering consumers a digital gateway to access convenient, connected and cost-effective health solutions right at their fingertips.
The comprehensive offering has health insurance coverage from Bajaj Allianz General Insurance and pre-approved Health EMI facility from Bajaj Finance Ltd, to protect consumers from unexpected high medical costs.
The company has already empanelled 112 hospital partners, operating 200 hospitals in India, 3 diagnostic and laboratory centres having 671 consumer touchpoints and over 9,000 doctors registered on the platform. The health care services will be provided by these network partners.
“With Aarogya Care as our guiding concept, we are working with our provider networks to overcome the healthcare barriers and making healthcare delivery affordable, accessible and personalised for consumers. At the end of the day, we want consumers to proactively manage their health and experience improved outcomes through easy access to preventive and personalised health plans,” Devang Mody, CEO, Bajaj Finserv Health said.
Speaking on the occasion, Dr. Sanjay Arora, Founder and MD, Suburban Diagnostics, said, "India today has a huge gap between demand and supply when it comes to accessing quality healthcare. The gap is only getting stretched which is negatively impacting healthcare outcomes for the society. Bajaj Finserv is ideally suited to build the bridge of access to the population that will immediately benefit from any medical support intervention."
Over the years, Bajaj Finserv has witnessed phenomenal success in catering to the unmet financial needs of consumers through its different financial service businesses – be it building India’s largest and fastest-growing non-banking consumer lending business or steadily growing two of the largest and most respected private general and life insurance companies with an expansive distribution reach and serving an equally extensive customer base across the country.
“Asian Institute of Medical Sciences is a centre of excellence in Health care. Partnership with Bajaj Finserv Health plays a vital role to accomplish & provide one roof solution to all patients for EMI financing & Health Prime loyalty program,” Sheetal Chougule, CEO, Asian Institute of Medical Sciences said.
With its latest entry into the health-tech space, the fragmented health ecosystem in India is all set to witness the next wave of disruption, through smarter healthcare solutions.
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