Anushka Sharma's NUSH collaborates with Tinkle Comics to promote Suppandi


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Anushka Sharma owned apparel label 'NUSH' has been an incredible success story. With its autumn-winter collection flying off the shelves and selling like hotcakes on online fashion websites as well as on-ground fashion stores, Anushka has ambitious plans for her spring-summer collection. She wants to put an extremely popular comic character, Suppandi, that is deep-rooted among Indian children, on the global map.

NUSH is launching a collection inspired with Suppandi as the design inspiration. This time, Anushka will be celebrating all things amazing about Indian summer and reading comics was an integral part of her growing up years. She will actively promote Suppandi clothing line across her appearances not just in India but globally. 

Anushka wants to popularise Indian pop culture and celebrate it globally.

Suppandi is part of the Tinkle comics universe and is always presented as a well-meaning village simpleton, inadvertently caught up in everyday adventures. Anushka Sharma has been fond of Tinkle comics since she was a child and loves Suppandi. NUSH and Tinkle Comics have collaborated on this endeavour to popularise Indian comic book characters on the world stage. This cool and comfortable collection, comprising tops and dresses, will be available from today (May 9).

Speaking about the collaboration with Anushka Sharma, Sanjay Dhar, President, Amar Chitra Katha says, “We are delighted to be associated with Anushka Sharma on this special collection for Nush. Suppandi and Tinkle have been at the forefront of Indian pop culture for the last 40 years and we could not hope for a better collaborator than Anushka for this one-of-a-kind clothing line. This Nush x Suppandi collection is reminiscent of all those lazy summer afternoons we spent reading stories of India's favourite simpleton. The collection brings back the innocence and joy of childhood while also being contemporary and chic.”

Anushka says, “I used to read a lot of Tinkle comics during my summer vacations at school. Suppandi was my (imaginary) buddy, as I would gobble up comics featuring him on lazy summer afternoons. I wanted to flesh out his place in our happy childhood memories with the NUSH summer collection, and we’ve worked at retaining the simple, comfortable element of Suppandi in his line. While we celebrate the Avengers or Mickey Mouse from the West, images of Suppandi will reignite fond recollections of childhood for many people.”

Anushka’s spring-summer collection for NUSH will feature over 180 designs offering immense variety for today’s women. Suppandi in summer sure promises an extremely fresh and fun fashion statement for many.

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