After partnering with domestic music labels, Chingari has now tied up with Thrace Music. The video-sharing app has announced a global partnership with Thrace Music. For those unaware, Thrace boasts of a playlist by globally-famed artists like Brianna, Kate Linn, Monoir, Ehna, Qupra, Starla, Dharia, Iarina, Esotique, and many more.
With this strategic pact, Chingari will provide a large catalogue of international music for its content creators and will have a new library of songs to choose from for their creator base. Chingari hopes that this association will help in fostering better engagement on the app and garner more talent from all parts of India.
According to the Chingari, it userbase consists of 40-million users. Furthermore, the users on the app consume more than 95 million videos are viewed on the platform every day.
Sumit Ghosh, Co-founder and CEO of Chingari App commenting on this, said, “Chingari has always been a step ahead in empowering our content creators. In the last few months, we have associated with a number of platforms to ensure that our content creators have countless options to make their videos more amazing. Our pact with Thrace Music is another step to engage our audience. We are very confident that the tracks by Thrace Music will enjoy immense popularity on the platform as they have a universal appeal and there are songs for every mood.”
Post the ban on Tiktok many Indian brands have started becoming popular among the youth. Chingari is one of the apps that has seen the maximum traction in recent times. Recently, Chingari surpassed the average engagement time of platforms like SnapChat and Facebook.
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