IGTV: Instagram's New App For Creators To Upload 1-Hour Long Videos

People will be able to upload vertical videos through Instagram’s app or the web


Instagram's latest move is a direct head-on competition with Google's YouTube.

Today at a grand event in San Francisco, the company announced it will begin allowing users to upload videos up to one hour in length, from the previous one-minute limit. And to provide a platform for the new longer videos from content creators and the general public, Instagram is launching IGTV

Accessible from a button inside the Instagram home screen, as well as a standalone app, IGTV will highlight popular videos from Instagram celebs.

IGTV will provide an opportunity for every content creator and not just big-name celebrities. People will be able to upload vertical videos through Instagram’s app or the web. Everyone except smaller and new accounts will be able to upload 1 hour-long videos immediately, with that option expanding to everyone with time. 

The IGTV app will be available globally on iOS and Android later today, as well as in the Instagram app through a TV-shaped button above Stories.

What Is IGTV

Mobile first: IGTV is built for how you actually use your phone: vertical and full screen.

Simple and intuitive: It starts playing as soon as you open the app. You don't have to search or browse to get started, and it's easy to multitask.

Curated: IGTV is focused on the creators you love most and already follow on Instagram.

Anyone can be a creator on IGTV and upload videos in the app or on the web.

Here's Instagram's blog