It’s all coming down to one immersive weekend this April. SOCIAL in association with Johnnie Walker Non-alcoholic Refreshing Mixer is bringing together a community of culture-shapers - from Blockchain-led access experiences, crypto workshops and NFT drops, to graffiti, texture and space design, and live high-powered live gigs, for a 2-day festival at Vikhroli SOCIAL at ‘The Trees’ by Godrej.
There are homegrown hypewear brands who are breaking away from the mainstream, Indian entrepreneurs inventing their own Blockchain platforms, new generation artists crossing boundaries in media and interactivity, and independent artists with their own brands of music. The festival is curated with the help of cultural think-tank 4/4 Experiences. The festival will be divided into four main zones:
The Main Stage
With live music performances across genres. The lineup is:
Marketplace
A place with hype and streetwear pop up shops, brand drops, collaborations, and customizations in apparel and sneakers, curated by Frankly Street.
Art Garden
Art showcases along with slacklining, body movement sessions, graffiti and breakdancing collaborations. The Art Garden will host art visionaries creating the aesthetic of the future. You will find art by experiential designer and art director Aaquib Wani, and one of India’s pioneer graffiti artists Zake.
NFT & Crypto
This will feature art NFT drops, panel sessions and workshops to empower creators through NFTs, cross cultural collaborations and inclusivity on the chain. The workshops are curated by Lemonade Social.
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