Three big brands to spend 250 crores in 40 days on Aamir Khan this IPL

Endorsing more than one brand at a time has been a new approach for the perfectionist Khan, who has has earlier been the face of brands like Snapdeal, and Godrej Realty.

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Superstar Aamir Khan has an unfathomable fanbase across the globe and owing to the same, he has become one of the most sought after faces when it comes to brands.

As per reports, this IPL season, advertisers have invested over 250 crores on Aamir Khan alone. Interestingly, he has been signed by three prime sponsors of the cricket league. Combining the high value of the superstar with one of the most celebrated events of India, IPL, Aamir Khan will be present on the small screens, possibly during every break of the IPL.

Last year, Aamir signed one of the top smartphone brands and has remained as the face of the brand, the association of which will continue this year as well. He will be seen selling wares of the title sponsor of the league, digital payments company, and a well-known shoe brand.

The digital payment company, on the other hand, has brought on Aamir Khan as its first-ever celebrity endorser. On choosing Aamir Khan as the face of their brand CEO of the company said, "His name is synonymous with sincerity, hard work, and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security, and reliability. Therefore, we felt that Aamir is the perfect brand ambassador for our company as we look to introduce digital payments to a billion Indians." 

The third association with a premium shoe brand will kickstart their television campaign with Aamir Khan this premier league season.

Endorsing more than one brand at a time has been a new approach for the perfectionist Khan, who has earlier maintained a reputation of endorsing one brand at a time, and has earlier been the face of brands like Snapdeal, and Godrej Realty.

On the work front, Aamir Khan will start prepping for his next film 'Lal Singh Chadha' which was announced on his birthday.

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