After repeated attempts from Zomato at pacifying Rahul Singh, the President of the National Restaurant Association of India (NRAI) to stop the #LogOut campaign, Zomato Founder, CEO, and the Chief of Product Deepinder Goyal took Twitter to embarrass him for the 'Gold' programme of the Beer Cafe.
I welcome the NRAI president, Rahul Singh embracing the Gold standard at his own restaurants. Welcome to Gold, Rahul! @NRAI_India pic.twitter.com/3TusMm0d3s
— Deepinder Goyal (@deepigoyal) August 22, 2019
Goyal had tweeted with images that described the benefits that The Beer Cafe offers its customers under the "Gold" programme. Earlier, Zomato had been accused by the NRAI of "unethical" deep discounting practices for its "Gold" programme.
Continuing further he said,
Here’s what I think is going on – pic.twitter.com/bo4DQTe3Qb
— Deepinder Goyal (@deepigoyal) August 22, 2019
Eventually, Goyal decided that he'd had enough and said,
Zomato is logging out of the logout campaign. We have said enough and we are getting back to work. I am confident better business sense will prevail at the end.
— Deepinder Goyal (@deepigoyal) August 22, 2019
The NRAI is yet to respond to fresh claims by Goyal on Twitter.
Meanwhile, the food aggregator had announced on Wednesday that it will immediately reconstruct its 'Gold' service to help drive better margins for the restaurants. In a letter to its partner restaurants, Goyal had said that the company had put a minimum floor on Gold membership fee and would not sell 'Gold' service at anything less than ₹1,800 for an annual membership.
"The biggest pain point we heard was that users hop between places on a busy night, claiming 1+1 starters at one place, 1+1 main course at another, and 2+2 drinks at the last.
"To solve this, we will limit Gold usage by a single user to one unlock per day. This will ensure that customers complete their dining experience at a single restaurant, bringing the net effective discount down significantly," Goyal said in a letter.
Another big pain point, said Goyal, was about multiple number of Gold unlocks per table.
"Going forward we are going to restrict the number of unlocks to a max of two per table. This will be applicable from September 15," he added.
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