Advertising legend Piyush Pandey passed away on Friday at the age of 70. He had been suffering from an infection, and his last rites will be held on Saturday.
The Voice of Indian AdvertisingPandey worked in the advertising industry for almost 40 years. He was the Chief Creative Officer Worldwide and Executive Chairman India at Ogilvy.
He joined Ogilvy in 1982 and wrote his first ad for Sunlight Detergent. Six years later, he moved to the creative department and went on to make famous ads for Fevicol, Cadbury, Asian Paints, Luna Moped, Fortune Oil, and many more brands.
Under his leadership, Ogilvy India was ranked the number one advertising agency for 12 years in a survey by The Economic Times.
Pandey received many honors, including the Padma Shri in 2016.
Acting and Other WorkPandey also tried acting, he appeared in the 2013 film “Madras Cafe” and in ICICI Bank’s Magic Pencil Project videos. He wrote the lyrics for the patriotic song “Mile Sur Mera Tumhara”, which celebrated India’s unity in diversity, and co-wrote the screenplay for the movie “Bhopal Express.”
Share
Tweet
