Bandra - A campaign for safer roads was initiated on BKC ground on Sunday. 600 students from various schools across the city participated in the campaign. This campaign was set up under the aegis of Bhargavdas Gupta, MD, and CEO, ICICI Lombard. Helmets were distributed to the students and the guardians. Guardians even participated in the bike rally wearing the helmets. Present at the event were actor Ranvijay Singh, Milind Bharambe, Joint Commissioner of Police (Traffic) and Bajrangi Bhaijaan fame Harshaali Malhotra.