Kshitij 18 joins hands with Aquakraft for Swachhagraha- A cleanliness initiative

Mithibai College's intercollegiate cultural festival 'Kshitij' is scheduled for December 8, and is expected to witness a footfall of approximately 40,000 students. Stepping in its 12th year, this year Kshitij organised a discussion about sanitation hygiene on November 19, 2018, with co-joined efforts from Aquakraft

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One of the prominent educational institutions in Mumbai suburbs, Mithibai College is a hub for several cultural events. The students at Mithibai thrive towards bringing art to the people with a hint of a battle between the talent. As part of their efforts to promote art and culture, the college hosts their annual cultural festival, Kshitij, every year. The intercollegiate cultural festival is all set to witness an amalgamation of art and culture between December 8 to 11 this year. 

However, along with promoting art and culture, the college is lenient towards social responsibility and as a part of the initiative, intercollegiate cultural festival Kshitij joined hands with Aquakraft’s Swachhagraha and The Rotaract Club of Bombay West to organise a conference about sanitation hygiene called, ‘SWACHH BHARAT SACH HOGA - Redefining the narrative of SWACHH beyond Toilets’, on November 19, 2018, at Mukesh Patel Auditorium, Juhu.

On the occasion of ‘World Toilet Day’, the discussion argued over several aspects of the sanitation problem in India and explored the significance of toilets for defecation in the country over a five-hour long discussion.

The dialogue was a part of the ‘Swachhagraha’, a movement for cleanliness which also saw the involvement of famous YouTuber and Social Media influencer, Sahil Khattar. Talking about the importance of youth in the entire movement, Khattar stated,

To see the wave of change, it is vital for us to be the change. The youngsters are supposed to learn from the elder people who ought to be the flag bearers of several such movements. Therefore, it is very essential for us to understand where to begin and when to begin.

He also added that social media is an important aspect to introduce and develop the change throughout the nation,

“The smartphones are one of the most influential means of communication right now and one can easily address an issue through the smartphone along with social media. Hence, use your phones to voice your opinions.”

At the event, Dr. Subramanya Kusnur, the Chairman and CEO of Aquakraft Group and Architect of Swachhagraha said

“From the last few days, working with Kshitij and finding a common vision of a Swachh Bharat, it was a matter of immense pleasure to work with such innovative minds. It is just the youth who can bring about a revolution, I would want all of you to become true Swachhagraha and help us to achieve the vision we aim for.”

A key feature of the event was the launch of India’s first Swachh Toilet. What differentiates the Swachh Toilet from the other alternatives is the IoT and real-time visibility of all key data elements to all the stakeholders in the supply chain.

The discussion eventually concluded with the students taking the Swachh Pledge, an oath to take responsibility of making the dream of Swachh Bharat come true. Truly, cleanliness is a prominent aspect in an individual’s life that drives them towards being a responsible citizen and more importantly, a better person.

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