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Ashish Chanchlani and Bhuvan Bam collaborate for a 'Holi Special' movie on VMate

The two YouTube stars have been paired with Haryanvi performer Sapna Chaudhary of Bigg Boss fame for a film which will find out the 'Asli Holibaaz'

Ashish Chanchlani and Bhuvan Bam collaborate for a 'Holi Special' movie on VMate
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In the bid to stand out and garner more attention in this year’s Holi, India’s top YouTubers Bhuvan Bam and Ashish Chanchlani will be together for the first time, to present something new to their fans. The two YouTube stars, along with Haryanvi performer Sapna Chaudhary of Bigg Boss fame, will feature in a special Holi film, produced by VMate, a trending short video app.

Popular for their quirky content, both the YouTubers are seen as competitors and always vying for the top position. Bhuvan Bam, the first solo Indian YouTuber to cross the 10-million and 15-million subscriber marks, tops all YouTubers' list and endorses a few established products on television. Ashish Chanchlani, on the other hand, is the mass favourite, loved by the audience for his hilarious and slapstick comedy.

The film depicts the tryst of Bhuvan and Ashish in their bid to emerge as the ‘AsliHolibaaz’. The fun dose has been doubled with Ashish essaying a double. Bhuvan on his part has also brilliantly carried forward the hue and characteristic of his popular YouTube videos. The viewers must also watch out for Bhuvan playing some of his “popular YouTube friends” such as Sameer.

In the film, while Ashish is annoyed by his father, Bhuvanis upset over not getting a perfect partner for #VMateAsliHolibaaz contest. Their encounter happens when both walk out of their homes in anger and bump into each other. What follows is a hilarious banter between the two. Some popular VMate creators have also been cast in the movie, who have acted alongside the YouTubers and succeeded in tickling your funny bones. 


 When asked about the experience of working with Ashish, Bhuvan said, “We have had a great on as well as off-screen chemistry. Ashish is my closest friend in the YouTube community and hence working with him was a delight. We are positive about the response to the movie considering that we are performing together for the first time.”

Ashish, while shared his excitement for the movie, said, “We both mutually agreed for the movie when VMate came to us. The main reason was that the script allowed us to remain in our own comfort and zone. I am sure the fans will receive our latest offering wholeheartedly.”

Talking about the association, VMate Associate Director Nisha Pokhriyal said, “Holi is celebrated in India with great fervour and to make the festival even more special for our users, we are bringing country’s top YouTubers Bhuvan Bam and Ashish Chanchlani together for the first time to make a short film together. Inclusion of Sapna Chaudhary in the campaign would be an add-on to the fun dose. We are very excited about the magic outcomes they three created together and this film is just a start of VMate’s Holi campaign. I can assure our users that VMate’s Holi campaign would be an unprecedented experience for them.”

VMate has also been simultaneously running a contest wherein fan of the performers can vote for who they consider the #VMateAsliHolibaaz. It witnessed a neck-and-neck competition between the two, but Bhuvan appeared to maintain a brisk lead over Ashish.

With similar exciting campaigns in the past, VMate has become a rage among youth across India. Users have won bumper prizes through their participation in the campaigns.

Recently, VMate concluded its #HappyValentinesDay campaign in collaboration with Sunny Leone, which witnessed the creation of more than 8.5 million videos. Even during the #VMateFilmistan campaign, over 7.8 lakh people won prizes worth Rs 2.65 crore.VMatealso gained popularity through its association with Nach Baliye Season 9. Many VMate creators, who are common people, are earning money with the help of videos and transforming their lives.

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