ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for multiple entertainment seekers, announce its continued partnership with the iconic MumbaiCha Raja for the second consecutive year.
From September 19-28, the OTT platform will be livestreaming Bappa’s darshan and aarti straight from the pandal on the platform, bringing the divine festivities of Ganesh Chaturthi directly to the screens of millions of viewers across India, at zero cost.
Adding to the fervor of Ganpati celebration, ZEE5 launched a festive campaign, ‘Manoranjana Cha Raja’ (or ‘Manoranjan Ka Raja’) featuring a compilation of Ganpati celebrations from the top shows.
Manish Kalra, Chief Business Officer, ZEE5 India, said on the collaboration, "We are elated to embark on another year of festive celebrations, graced by the blessings of MumbaiCha Raja at ZEE5. As a leading OTT platform with a significant presence in the regional markets, our endeavor is to take the iconic celebration of Ganpati at MumbaiCha Raja to millions of households across the nation. I extend my warmest wishes to all our audiences and welcome them to indulge in the joyous celebrations from the comfort of their homes with ZEE5.”
Abhirup Datta, Head of AVOD Marketing, ZEE5, said, "The celebration of Ganpati holds a special place in the hearts of people all across India and MumbaiCha Raja is iconic for the devotees. By livestreaming the darshan directly, we offer our audiences an opportunity to experience these auspicious moments in real-time. Last year we received an encouraging response from our audiences, and we are going bigger and grander with the celebration this year. I hope that our viewers will join us in celebrating this festive occasion, as we promise/continue to provide them with high-quality and engaging content throughout the festive season.”
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