Balaji Telefilms Limited has announced that the upcoming show, Dil Hi Toh Hai, will air on Sony Entertainment Television while retaining the intellectual property to the show with itself. After its telecast on Sony, the show will be available to be consumed on the company’s OTT platform, ALTBalaji.
Starring Karan Kundra in the lead, ‘Dil Hi Toh Hai’ is a family drama revolving around an industrialist family which deals in pharmaceuticals. It’s a story about siblings who love and respect each other despite differences.
As a content producer, Balaji Telefilms, for the very first time, has retained the intellectual property to a show produced by Balaji and licensed to Sony Entertainment Television to exploit the same on their TV Channel.
Commenting on this development, Mr. Nachiket Pantvaidya, Group COO, and CEO ALTBalaji said, “We are front-runners in creating original content and have crafted unique stories for numerous television networks. With the widespread penetration of the internet and smartphones in India, we launched ALTBalaji to acquire new viewers globally, as these users are not encumbered by restrictions posed by TV - both as a device and as a format. The retention of a TV show’s rights by Balaji marks a major shift in the industry and one of many firsts for us. This strategic move is in line with our vision to transform the company from a B2B production company to a B2C consumer and digital company.”
Along with Karan Kundra, 'Dil Hi Toh Hai' also stars Poonam Dhillon, Akshay Dogra, Sudeepa Singh, Gurpreet Bedi, Yogita Bihani, Nyra Banerjee, and Asmita Sood in pivotal roles.
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