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BumbleBee's social media activity attracts fans

A unique Facebook filter followed by an on-ground photo-booth got the fans excited for the film.

BumbleBee's social media activity attracts fans
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Even before the release, Bumble Bee has created the much-expected storm across verticles.

The precedent from the Transformers-family, Bumblebee is an Autobot who is on an expedition for a purpose. A few days ahead of its release, the makers of the film have come up with a multi-layered activity aimed at attracting the audiences.

In order to promote the film, a unique Facebook filter followed by an on-ground photo-booth got the fans excited for the film. The social media activity planned by the makers saw massive participation of fans posting pictures of them using the Bumblebee filter. It was then driven into the release week, where an inverted photo-booth was exclusively designed with a huge Bumblebee action figure for the audience to click pictures with. We bring to you a few pictures from the recent activity that will surely surprise and delight you for good.

BumbleBee is produced by the Transformers franchise veterans Lorenzo di Bonaventura and Michael Bay, along with executive producers Steven Spielberg, Brian Goldner and Mark Vahradian. The screenplay is written by Christina Hodson.

Releasing on January 4, 2019, the movie will be exclusively distributed in India by Viacom18 Motion Pictures.

You can get your BumbleBee look here

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