Discovery Kids collaborate along with Rohit Shetty Picturez and Reliance Animation launch Little Singham. The channel aims to make it India’s favourite animation character, in the age-group of 5-11. Little Singham will premiere on Discovery Kids from April 21, 2018.
Discovery Kids, the leading kids' channel from Discovery Communications India, in collaboration with Rohit Shetty Picturez and Reliance Animation, a Reliance Entertainment company, is all set to disrupt kid’s genre with the launch of new animation series ‘Little Singham’. Inspired by ‘Singham’, Little Singham, aims to become India’s favourite animation character, targeting children in the age-group of 5-11 years.
The show will be launched at a never-before scale with 156 episodes and 5 tele-features and will be aired in 3 languages- Hindi, Tamil, and Telugu.
To enhance the experience, the channel has tied-up with Indian Council for Child Welfare National Bravery Awards to inspire young children across the country. As a part of this tie-up, Discovery Kids will run a special Little Singham episode based on the real-life stories of ICCW National Bravery Award (ICCW NBA) winners. Two children – Sonu Mali (from Rajasthan) and Shivampet Ruchitha (from Hyderabad), recipient of ICCW NBA awards in 2016 and 2015 respectively were personally present on the occasion.
Talking about the same, Ace Director, Producer & Mentor of Little Singham, Rohit Shetty said, "Little Singham was conceptualized based on an insight that every child wants to be a superhero, wants to help others if the situation arises. Little Singham, the brave young super cop, defends the residents of his hometown Mirchi Nagar against all evil in this out and out entertaining animation series.We are delighted to have the august company of select brave police officials from Mumbai Police along with their children as well as ICCW National Bravery Award recipients on the launch of Little Singham. We respect their valour and hope that all the children across the country will get inspired to do more good for the society at large for a better tomorrow.”
Adding to the thought, Uttam Pal Singh- Head of Discovery Kids, said, “The kid’s genre in India has been largely devoid of ground-up Super Heroes. Little Singham is a very bold and at scale attempt to fill this gap. We have worked with a world-class animation partner Reliance Animation to produce this masala faceted series rooted in action, adventure & comedy to attract the attention of kids across the country.”
Discovery Kids has achieved almost 200% growth in ratings since February 2018, post the launch of a new animation series ‘Bandbudh aur Budbak’. The launch of Little Singham on April 21 is expected to further catapult the ratings of Discovery Kids to its historic high ever in the country.
Little Singham will premiere on Discovery Kids starting April 21, 2018.
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