IIFA2018: Twitter launches the first ever IIFA Emoji

Twitter is the best way to see what’s happening in the world of entertainment right now. For this year’s International Indian Film Academy Awards (IIFA), Twitter will enhance the #IIFA2018 experience by launching a special emoji for fans to celebrate the awards and be a part of the conversation.

Lights, camera, action! Follow the best of Bollywood on Twitter this week with @IIFA. Tweet with #IIFA2018 to reveal the special emoji and join the conversation! pic.twitter.com/AP1YwePFLK

— Twitter India (@TwitterIndia) June 21, 2018

Commenting on the launch, Keya Madhvani, Head - Entertainment Partnerships, Twitter India, said, “People come to Twitter to see what’s happening in the entertainment world, from the best of films to award shows. The IIFA awards is a much-awaited event of the year amongst the film fraternity and Bollywood fans. Twitter is delighted to partner with IIFA for the launch of a special emoji that will create a holistic experience for consumers on a global scale.”

Lights, camera, action! Follow the best of Bollywood on Twitter this week with @IIFA. Tweet with #IIFA2018 to reveal the special emoji and join the conversation! pic.twitter.com/AP1YwePFLK

— Twitter India (@TwitterIndia) June 21, 2018

Millions of avid fans in India and across the globe can engage and interact around the awards by Tweeting the specially designed emoji curated by Twitter. Viewers can simply Tweet using #IIFA2018 to use the emoji. The special emoji appears next to the hashtag in the Tweet and is designed based on the iconic IIFA award.