Kalyan Jewellers withdraws 'Trust' ad starring Amitabh Bachchan and Shweta Bachchan Nanda

All India Bank Officers’ Confederation (AIBOC) claimed that the advertisement conveyed a wrong message to the society, hurting the sentiments of millions of people

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The well-known father-daughter duo of Bollywood, Amitabh Bachchan and Shweta Bachchan-Nanda were recently seen together in a Kalyan Jewellers advertisement.

In the ad, Big B and Shweta are seen visiting a bank branch with his daughter to return extra money credited to his pension account. After listening to Mr.Bachchan and his daughter, the bank employee tries to manipulate them and asks them to keep the extra money. However, Bachchan denies and sticks to his principles and honesty.

After watching the ad, an organisation called All India Bank Officers’ Confederation, threatened to sue Kalyan Jewellers accusing it of “casting aspersion and hurting the sentiments of millions of personnel” through the advertisement. Demanding an unconditional apology from the jewellery group.



At first, Kalyan Jewellers had rejected the allegations stating that it is fictional content and did not have any intentions of hurting anybody’s sentiments. However, on Sunday, the jewellery brand issued a statement which said that the ad will be pulled down from all media platforms with immediate effect.

The statement issued by Kalyan Jewellers read, "We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended. We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large. We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect.”

Adding further,“Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country,” mentioned Executive Director of Kalyan Jewellers, Ramesh Kalyanaraman in the statement.

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