Several OTT platforms, these days have been offering low subscription fee in order to attract more customers. Recently Amazon Prime offered monthly subscription at a lower rate and now Netflix is also looking at cheaper pricing to bring more viewers on board.
According to reports, the popular OTT platform may soon cut down the fee in India. At the company’s quarterly earnings Netflix Chief Product Officer Gregory Peters stated that the idea is to provide better access and this is not only for India but across markets. India too is an important market for Netflix. The company has looked at the volume of internet traffic through mobile devices in India and realized that its streaming service is missing there primarily due to its price structure.
Netflix CEO Reed Hastings also reportedly said that besides the pricing, Netflix is looking at content, which will include Hindi and some regional languages going ahead.
India is becoming an important digital market with various online platforms like YouTube, Amazon, and Netflix streaming their original video content online. As per a report by Pricewaterhouse Coopers, India has already reached around ₹20 billion last year and the number could double by 2022.
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