Sony TV's 'Kaun Banega Crorepati' season 10 to kick start with Kab Tak Rokoge? campaign

Season 10 promises to be a visual delight for the viewers with the well-integrated use of augmented reality making television viewing a truly phenomenal experience.

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Deviyon aur Sajjanon, it’s that time of the year when legendary host Amitabh Bachchan beckons you to brush up your general knowledge as Sony Entertainment Television gears up to launch season 10 of Kaun Banega Crorepati

This season of KBC will be seen running a campaign called #KabTakRokoge, which will celebrate the spirit of resilience in people. The drive will evoke the emotions of every KBC aspirant.

Season 10 promises to be a visual delight for the viewers with the well-integrated use of augmented reality making television viewing a truly phenomenal experience. Along with 50:50, Audience poll and Jodidaar, this year will see the return of Ask the expert lifeline. Furthermore, the show will host a special episode every Friday called ‘KBC Karamveer’- individuals whose heroic actions and good deeds have brought a positive change in the society thereby becoming an inspiration for many.

Like last year this year, viewers can participate in KBC play along on Sony LIV and match their power of knowledge with the contestants on the hot seat simultaneously.

Taking about KBC 10 Big B said, “My journey with KBC has been enriching in many ways. Year on year, I can’t wait in anticipation to meet the KBC aspirants, who come with hope to fulfil their dreams and to achieve something big in life. Not many make it to the hot seat or are able to win big. However, they give me a lot in return. They give me the strength to move ahead with a smile, looking forward to the new day and new beginnings. I am truly inspired by each contestant and I am grateful for this experience.”

Elaborating further Big Synergy consultant, Siddharth Basu averred, “KBC, through the years, has evolved in so many ways. It has become a reflection of the people of this country and their changing attitudes. Once a week KBC Karamveer will be featured as a tribute to these wonderful social change agents, who continue to work bringing about a change in the real transformation in society, with selfless dedication.”

Danish Khan, EVP and Business Head at Sony Entertainment Television said, “KBC has been a trailblazer of its time on Indian Television. The number one show of 2017 with 114 million viewers through the season and 30 million users engaging via the second screen initiative Play along on mobile, has gone ahead and set a benchmark for itself globally. This year too, with record-breaking registrations, technological advancements in the format, we look forward to enhancing the viewer engagement with our product.”

Produced by Big Synergy and Studio Nxt which a division of SPNI, KBC Season 10 will premiere its ‘curtain raiser’ episode on September 3, 2018.

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