Budweiser launches its first ever streetwear collection BUDXSTREET in India in collaboration with five leading culture shapers in the country, namely VegNonVeg, Huemn, NorBlackNorWhite, Hanif Kureshi, and Boxout.FM. The event focusing on transcending fashion into the diverse realms of art, music and heritage was held rencently and witnessed the entire cultural community of fashionistas, designers, stylists, artists and musicians come together to be a part of this launch.
The collection is a dive back into Budweiser’s archives and iconic styles of the past, giving the pieces a modern-day yet antique feel. The collection also celebrates emerging culture and visionaries who fuel it, and announces Budweiser’s commitment to continue powering this culture forward.
Commenting on the launch, Kartikeya Sharma, Vice President Marketing – South Asia, AB InBev, said, “We are ecstatic and overwhelmed to see the response to the collection in its preview stage. It was surreal to watch the entire cultural community come together to revel in the launch of our first collection in India. Working with the collaborators to curate something so unique has been an amazing experience, and we look forward to more exciting partnerships in the future.”
The exclusive launch witnessed stellar performances who perfectly set the vibe for the evening where the attendees enjoyed pulsating performance by London DJ and party-starter Shama Anwar, who juggled between both old and new school hip-hop music. DUB FX, Australian musician and worldwide street performer took the event to the next level by seamlessly switching between reggae, hip-hop, samba, drum ‘n’ bass and dubstep. As leading hip hop artist and rapper DIVINE took stage, he had the whole audience enthusiastically grooving to his latest tracks with his stellar live performance.
Share
Tweet
