Marks & Spencer urges people to 'Rethink' with the SS'19 collection

Marks & Spencer urges people to 'Rethink' with the SS'19 collection

The iconic British brand, Marks & Spencer (M&S) recently launched the  Spring Summer 2019 collection which offers stylish on-trend pieces for Indian customers. Bollywood actors Shahid Kapoor & Vaani Kapoor walked the ramp at an event held in the city recently.

With this new collection, Marks & Spencer urges its customer to Rethink M&S in the latest evolution of the retailer’s journey in India. With this concept, the fashion retail giant will offer expert style advice and become the ideal fashion partner to help Indian customers rethink their style and overcome their style dilemmas. The new approach is aimed at bringing more versatility to one's wardrobe whether it’s trying a bold new look or fresh silhouette, answering the needs of the modern-day consumer.

Talking about the new collection, James Munson Managing Director for Marks & Spencer’s said, We are a growing presence in India with 71 stores across the country and we have ambitions to grow further still. Our SS19 collection launched today captures the essence of what we want our customers to think about M&S, quality products at great prices which you can wear for any event. Rethink typifies the next phase of our development in India, and our ambition to become a trusted partner for consumers across the country, and I urge everyone to come in to our stores and see our latest range for yourselves.”

Adding her thought to the Spring Summer 19 trends, Francesca Zedda, Global Head of Style & Trends at Marks & Spencer India said, “Marks & Spencer truly is the ideal fashion partner to help Indian customers rethink their style, whether it’s trying out a fresh silhouette through to playful prints and colour blocking. The SS19 collections we revealed today offer both him and her stylish on-trend pieces for easy dressing and outfitting no matter the occasion. With Rethink we want customers to push the fashion boundaries, and with looks tailored to our customers in India and our in-store stylists on hand to offer inspiration and guidance, there’s never been a better time to discover a  new look.

The SS'19 collections offer both men and women, the modern silhouettes, colour palettes and prints, thereby inspiring everyone to push fashion boundaries. Relaxed tailoring, animal and stripe-on-stripe prints are being spoken about, this season, with on-trend pieces, will offer flattering fits for all different shapes to help the brand become a trusted style partner