Holi 2022: Ahead Of Long Weekend, "These" Locations Emerge As Favourites

Ahead of the upcoming Holi long weekend from March 18 - 20, a travel tech company's latest survey reflects a jump in demand for leisure travel across Maharashtra. A majority of the travellers from the state are set to take trips to Goa, Mahabaleshwar and Mount Abu, claims survey. These destinations seem to be a choice among travellers who wish to get some respite from the heatwave.

Since the decline of the third wave of coronavirus, and further relaxation of travel restrictions, people are looking forward to taking much-needed vacations. Over the course of the pandemic years, the study believes that people have adapted to the new ways of cautious travel. Many travellers across India prefer booking their stays closer to the date of travel reflects customer survey undertaken by OYO.

Nearly 26 per cent said they book their stays only a week in advance, while 31% said they would plan their trips a month in advance, cited the study. The insights are based on consumer intent and their excitement to travel to Maharashtra.

Studying these consumer trends, Ankit Gupta, CEO, OYO India said, “According to the survey conducted by us, over the past few months, travellers have shown increased aspirations to take trips. For the upcoming Holi weekend, we have seen a rise in bookings for leisure destinations, with a lot of the demand stemming from big business cities such as Mumbai. All the leisure destinations fall within driving distance or a short flight away from these destinations."

Similarly, at a national level, with a whopping 44 per cent of respondents opting for Goa, the beach state takes the top spot as India’s favourite destination for the Holi long weekend. Moreover, 11 per cent of respondents opted for the coastal city of Puri in Odisha and 8 per cent for the cosy hill station of Mahabaleshwar. Following these, respondents have shown keen interest to travel across leisure hotspots such as Nainital, Mount-Abu, Pondicherry, Shillong, and Rishikesh among others.

Gupta added, "This showcases the pulse of the Indian traveller today, who loves taking short trips and making the most of their breaks, even if it's just a long weekend. To make this Holi memorable for our customers, we are offering stays for 2 days at a minimal flat price so that our customers can take that much-needed break without worrying about the small things.”

Also Read: BMC Imposes Strict Regulations On The Eve Of Holi