A revolutionary concept, YOUnion introduces many 'firsts' to the Indian marketplace, such as the country’s largest menu dedicated entirely to shots; a live Instagram wall; entirely customised bar-ware; the city’s most expansive coffee menu, with over 50 kinds of brews available all day, and a delightfully carnival-like vibe, that will transport patrons from the moment they enter. The unspoken ‘dress code’ encourages guests to be so laid back, that those who visit the bar in formal clothing will be given ‘joker jackets’ as a result! Entirely youth-centric with a focus on fun and comfort, the new space encourages guests to kick back and relax, while enjoying the vast variety of food and drink on offer.
The drinks menu at YOUnion has been curated by Barnaby Ingram and Dino Koletsas of Dare Hospitality, which creates beverage concepts for prestigious hotel groups and top independent operators, around the world. These include the award-winning Milk & Honey cocktail bars (in London and New York) and The Langham Hotel, home to the previous world’s best bar for 4 years running. Dare collaborates extensively with Massive Restaurants as their exclusive bar consultants for all their projects in India and around the world, including Massive Restaurant’s first foray into the London market with Farzi Café.
YOUnion’s interiors have been built with the current generation in mind, and painstakingly designed by Massive Restaurants’ in-house designer, Aayushi Malik. Every square inch is pleasantly Instagrammable and is packed with fun and innovative design elements. Even before entering, guests will be greeted by a graffiti façade (this also extends into the interiors), inspired by a theme of mystical landscapes.
YOUnion is the most ‘non-serious’ concept we have ever developed. We’re acutely aware of the growing importance of the millennial generation and were keen to offer them a product that really caters to their preferences. The major USP’s of the venue have a direct, cultural link to the youth of today. Our bar program is also bound to disrupt the scene in India, as we know it.
The bar is divided into four zones – Zone 1 is The Flamingo Room, which sports a pink and gold, high-gloss ceiling, tropical print wall art, and a metal foliage installation. Standing lamps adorned with faux pink flamingo feathers cast a welcoming glow. Zones 2 & 3 are The Enchanted Jungle, which features dense, artificial foliage cascading down from the ceiling, a gold cage (which also serves as a perfect photo opp), tall palm planters, and tropical prints & neons everywhere. The space also boasts magic mirrors, with twigs and plants creeping up them, creating a further sense of mystical illusion. Zone 4 is The Outdoor Balcony, offers the creatively-minded patron an opportunity to express themselves, by drawing and painting at a paint booth installed in the area. An air hockey table allows guests to stay active and challenge friends to a friendly match. Over the bar, a vast installation of dense, floral landscaping is suspended, adding to the lush feel of the space.
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An all-day venue, YOUnion offers an extensive menu with dishes that are globally-inspired, but all designed to comfort and satiate. Breakfast trays such as Gully Boy, double omelette, tava pav, crispy ghee paratha and cutting chai; Al-Shaikh, foul moudamas, grilled halumi, mushroom & spinach omelette, toast and coffee; and Shudh Shakahari, dhokla, kachori, khakra, dhai ghatiya, and chai will get the day started on the right note.
A large selection of Tapas – both Desi and dishes from Around the World, features Devilled Eggs 65; Mahim Fresh Tawa Shrimp; BBC ‘Hara Bhara Candy, candy of ‘BBC’ (broccoli, beans and capsicum) coated with Goan cashewnuts;Panko-fried mussels with apple somtom salad; and Crispy Lotus Stem with Raw Mango.
Everyone is a Maggi Lover and to that end, YOUnion offers a selection, such as Maggi aglio e oliowith olive dust; Maggi Bolognesewith roast garlic edamame; and Four Cheese Bake Maggi.
If that’s not sufficient, YOUnion offers Guilty Pleasures like Baida Roti with extra egg white; Schezwan-tossed chicken lollipop; and Tangdi kebab with double roti. A Meals in a Bowl section of the menu features a Keto Chipotle chicken bowl; Kerala macchi chawal; Daal khichdi with desi ghee tadka; and an Indian vegan Buddha bowl.
Guests looking for a culinary challenge will enjoy the YOUnion Challenge dishes like Monster Banana Pudding; The ultimate YOUnion burger; and YOUnion choco-chip cookies with white chocolate ice cream. Those who are able to finish eating these massive portions will win vouchers worth Rs. 10,000.
A Soup/Salad section offers dishes such as College Canteen Chicken Soup; Freeze-dried Bombay Bhel; and Whole wheat, corn cobb salad with mint labneh.
A Sharing section of the menu offers Cider and chilli pork belly; Chote miya seekh paratha; Chicken sambousek stuffed with cheese and pine nuts; and Moroccan-spiced grilled barrah kebab.
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The sweet toothed will enjoy ending their meal with Waffles & Pancakes like Keto waffle with chocolate keto ice cream; Waffle with cassata ice cream, roasted pistachio and almond; and Desserts like Fres
There's a lot going on at YOUnion with vibrant themes, electric atmosphere and the young spirit of the city.
Location: Near Radio Mirchi Office, Kamala Mills Compound, Lower Parel, Mumbai, Maharashtra 400013
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