India’s culinary culture is one of the oldest and richest in the world the eating habits of Indians differ from one another based on region, religion, state, language and caste making India the most cuisine diverse country in the world. When it comes to food nostalgia, geography can’t be ignored. A region and its culture spawn food traditions and leave indelible marks on our sub-conscious.
Millions of Indians travel and migrate for work to urban cities in their dream of making it large. What they carry with them though is the nostalgia and emotion of food cooked in their homeland. To preserve and celebrate the glorious history and to reminisce the splendid heritage of diverse food and culture, Zee LIVE and Living Foodz announce LF 91, a heritage food festival which will focus on bringing regional heritage food to the urban heartlands.
In its first edition, LF 91 brings the South of India to Mumbai. Hundreds of authentic dishes from the deep corners of Andhra Pradesh, Kerala, Karnataka, and Tamil Nadu will make their way to the maximum city of Mumbai, a careful list curated by our very own celebrity chefs from Living Foodz, prepared by outlets, street food specialists and generations of authentic South Indian destinations will be plated in 4 state zones at the Turf Club in Mumbai.
While one would get to choose from a multitude of lip-smacking choices in these 4 zones, LF 91 for the first time in a food festival will attempt a limited heritage brunch and a community long table for the Kerala Sadhya. One also gets to pick their favourite spices, pickles, papadams at the Desi Bazaar or dip into soulful music all the way from the South of India.
Speaking about the festival, Mr. Swaroop Banerjee, COO, Zee LIVE said, “India is a beautiful country with so many colours, cuisine, culture, and traditions. LF 91 is an attempt to get all of this on one plate and present it to our people. The festival will not only see food from various parts of the country but also help in retaining and passing the age-old secret recipes from various cultures. It will be a truly cultural experience that Zee Live and Living Foodz is proud to present to the audience.”
Adding to the same, Shaurya Mehta, head of ZEEL’s premium cluster & COO, Living Entertainment shared, “LF is India’s leading lifestyle channel that celebrates the roots of India in its entirety. We’ve had great shows like Curries of India, Northern Flavors, The Great Indian Rasoi that showcase the diversity of India and that is what Living Foodz as a brand stands for. LF 91 is a great concept that will bring the channel’s ethos to life and celebrate the rich food heritage of India with our consumers. LF 91 reinforces our endeavour towards a 360 degree connect with our consumers – be it on TV, digital and on ground. We are very delighted to present LF 91 with Zee LIVE team and look forward to taking this unique curated food festival to each and every corner of this country.”
After Mumbai, the festival will travel to Delhi and culminate in Bengaluru. The two-day festival in each city will present heritage food which will be prepared by the best Khansamas, Maharaj’s and authentic regional cuisine outlets in the country.
Dates: On March 9 and 10, 2019.
The Great South Indian Brunch* (Limited Seats): Handpicked dishes from the 4 southern states to take one's palate through an exciting journey of genuine South Indian cuisines. Indulge in the heritage of South India with authentic decor and ambiance, soothing music, cold beverages and let the paradigm shift south on one's senses. What’s more, a celebrity chef from our very own Living Foodz will be hosting this brunch.
The Royal Kerala Sadhya* (Limited Seats): From God’s Own Country we bring one god’s crafted masterpiece! A feast straight out of Kerala, prepared by third generation chefs. Their culinary art has stood the test of time and lit a million palates. Indulge in the most celebrated meal in the South of India. After all, a family that eats together stays together!
Masterclass: Learn to cook lip smacking South Indian cuisines at a specially curated cooking masterclass with expert chefs.
Performances: To add to the evening, well-known homegrown bands from South of India will be performing while one enjoys the South Indian food.
Desi Bazaar: Spices from the south of India, pickles, handicrafts, papadams, filter coffee and more. Take the taste of South India back to the homes.
LF 91 – Heritage food stalls from the South of India: The Great South Indian Brunch - crafted beverages - The Royal Kerala Sadhya - The South Indian Desi Bazaar.
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