B town’s fashionista Sonam Kapoor along with her designer sister Rhea Kapoor, launched their fashion brand named Rheson on Friday 12 May 2017 at Inorbit Mall (Mumbai).
At the launch event younger sister Rhea said, “Rheson is Sonam’s vision,Many brands had approached Sonam for endorsement. They wanted to design and start a fashion line with her. But then Sonam came and told me Lets make our own brand”. #Rheson came from ‘Rhe’ of Rhea and ‘Son’ of Sonam.
When asked Sonam about her new venture she mentioned, “It has to be authentic. There is no point giving your name to something when you are not designing it or not being part of it, especially if it is fashion".
Adding further she said, "We wanted to work on something that is owned by us and had our personal touch on every level. The key to the birth of Rheson was to give girls a platform wherein they do not have to spend money to look stylish”.
Along with clothing #Rheson has also announced their first line of accessories on social media; all the bags are non-leather and animal-friendly. One can find here different types of bags such as backpacks, totes, slings, bucket bags, etc.