Actor-cum-celebrity and brand ambassador of Fifty Degree Gaurav Chopra launches brand’s latest collection at CMAI’s 67th National Garment Fair in Mumbai.
Fifty Degree is a flagship brand of V3 Exports and has recently entered the Indian T-Shirt market. Fifty Degree has tied up with e-commerce majors Flipkart, Amazon & Paytm for e-retailing in India.
On unveiling the latest collection Gaurav said, “Fifty Degree T-Shirts reflects the pulse of the current generation which looks at clothing as more than a reflection of their attitude and status. Fifty Degree encapsulates that vibe in each thread. It reflects the persona of the fashion-forward man who is urbane, outgoing, and dynamic while wanting to live his fast life to the fullest. “
“The wardrobe preferences of consumers worldwide are undergoing a distinct shift – shifting from the same old formals to a new preference for trendy and casual attire. Indian customer choices are also shifting. Our motto is basically adaptability and comfortable fashion going hand-in-hand with style. Fifty Degree is not just any premium lifestyle brand; it caters to the needs of consumers who are looking to break away from their regular, boring, monotonous dressing” said Vinay Mehra, Founder & MD Fifty Degree.
Fifty Degree specializes in men’s T-shirts in four categories - formals, basics, sports and casuals (T-shirts and Polo), giving a classic yet versatile staple that could take customers with streetwear to leisurewear for home, to even the most high-powered boardroom meetings.
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