During this year, as various online services have gained prominence, surely you must have flicked through one of the many ecommerce apps or food and fashion apps, even e-pharmacies, D2C websites to track your ordered item. People also used delivery services to send and receive parcels from friends and families within the city.
Well, 2022 saw millions of orders being processed, packed and delivered online through various delivery apps. Several of these ‘tech-enabled’ apps have successfully delivered orders carrying various categories of products. But have you ever wondered what Indians order the most?
The average order distance in Mumbai was 13.2km, in Delhi 16.6km and in Bengaluru it was 14.5km. The most active days for deliveries were Tuesday and Thursday and the busiest hours for deliveries lasted more than 12 hours beginning at 11 am and ending at midnight 3am. The most interesting post-pandemic consumer behaviour change to be noticed was the least active day of the week being Sunday as delivery partners received fewer orders as compared to other days of the week. Mumbai, Delhi and Bengaluru were the most active cities in terms of deliveries.
The top industries amongst orders comprised of Grocery at 40%, Food at 20%, ecommerce at 20% and others at 20% which includes Financial Institutions, Media & Communication, School/Educational Institutions, Event Management, Hobbies & Entertainment, General Merchandise, Fulfilment Service, Dental Products, Optics, Courier Lead and Garden tools.
The robust ecommerce boom in India has resulted in several brands opting the D2C route by fulfilling the orders through several logistics players. Delivery of several product categories is gaining popularity amongst Indians amidst the booming online shopping world. Food and clothes are the most popular delivery categories of 2022. Interestingly, Documents are the third most trending category. Earlier, the document segment was dominated by traditional courier companies, whereas now the demand for intra-city quick documents delivery has strengthened new-age logistics players.
Fourth most trending delivery category was groceries. The online order for medicines has gained popularity this year with Pharma products being the fifth most popular items being delivered. The sixth and seventh most trending categories were Electronics and Sweets respectively. Samples such as Materials, Food testers, product samples etc. ranked eighth and delivery of Fabrics particularly covering the B2B segment ranked ninth. Indians indulged in sending gifts and parcels to friends and families which made it rank as the tenth most trending category of 2022.
The below ranking has been arrived at post evaluating aggregated data from millions of deliveries in India this year. The orders include successfully delivered orders in both business/enterprise as well as hyper-local segments.
Top 10 most popular delivery categories in Mumbai in 2022
1. Food - 28%
2. Clothes - 20%
3. Documents - 17%
4. Groceries - 8%
5. Pharmacy - 7%
6. Electronic devices - 5%
7. Sweets - 4%
8. Samples - 4%
9. Fabric - 4%
10. Presents - 3%
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