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Japanese footwear brand ASICS launches the 'Run Mixer App'

To celebrate the launch of its Novablast shoe, ASICS created an app that converts the rhythm of the run into an original track, and the music has been compiled by 'fortherecord'

Japanese footwear brand ASICS launches the 'Run Mixer App'
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Running is arguably the best form of exercise to stay fit and given the current scenario, running is also the safest form of exercise. Having said that, group running is no longer recommended due to suggested guidelines, and people are shifting to music as their companion during solo runs. It is observed that music truly help each runner to go an extra mile, keeping that in mind ASICS has come up with an app that would help people to run to their own Rhythm.

To celebrate the launch of its Novablast shoe, ASICS created an app that converts the rhythm of your run into an original track. Using stats such as runner’s pace, cadence and intensity, the ASICS Run Mixer app automatically generates a unique algorithm and creates a one-of-a-kind soundtrack of your run.

Since the app was launched, world-renowned ASICS athletes such as Bhuvneshwar Kumar, Rohan Bopanna, Sakshi Malik, Jinson Johnson and T Gopi, have been using the app regularly and creating unique bits of music with every run that they go for.

Those bits of music have been compiled by ForTheRecord.co.in to come up with a track that encapsulates the rhythm and passion of the ASICS Athletes. The ASICS community shall be able to enjoy the track prepared by using the music given by their favourite stars.

The music track has been created to match everyone’s running performance. This virtual collaboration captures the exhilarating experience of running in a very genuine and realistic way. The idea was to come together and engage in a fun process of creating music while staying fit during the lockdown, that has restricted the activity level of all athletes

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