In the run-up to the ongoing Valentine’s Week, emerging metros such as Ahmedabad, Hyderabad and Pune have become the new Valentine's capital, piping the original metros Mumbai, New Delhi and Bengaluru, by posting over 100% growth in transactions online over last year, according to Simpl Checkout Scan.
This comes on the back of similar growth of 100% growth recorded in pan-India transactions via Simpl’s 1-Tap Checkout from February 1-11th with categories including food and beverages, quick commerce, travel, beauty, personal care and electronics being the most preferred.
Here, emerging metros such as Ahmedabad, Hyderabad and Pune witnessed 135%, 118% and 115% growth in transactions respectively while top metros such as Bangalore and New Delhi posted 75% and 38% growth and Mumbai posted a marginal increase in demand. Among the most preferred large merchants were Zomato, Swiggy, Blinkit, MakeMyTrip, Myntra, BookMyShow, Meesho, Nykaa, and Tata1mg while merchants including Boult Audio, ProtouchSkin and Frido were the preferred destinations for consumers in Direct-to-Consumer (D2C) segment. Consumers were also contributing to social causes this Valentine’s Week by planting saplings through initiatives such as Grow Billion Trees.
The demand during the said period was mainly led by 18-20-year-olds, though there was a notable increase in transactions made by consumers in the 41-50 age bracket across metros. While Ahmedabad, Hyderabad and Pune witnessed 183%, 170% and 220% growth in transactions respectability in the 41-50 age bracket, top metros such as New Delhi and Bengaluru posted 65% and 90%, indicating a significant shift in consumer behaviour.
Furthermore, there has been a 15% increase in average order value from INR 467 to INR 575 as compared to last year with one consumer spending INR 30,000 via Simpl’s 1-Tap Checkout on a single day. Interestingly a majority of the orders were placed between 8-9 pm across cities with female customers registering a 31% growth in transactions.
Share
Tweet
