Strange are the ways of social media. A melody, buried for ages, suddenly get a new life when the tune catches someone's fancy and then it doesn't take long for a song to go viral.
The latest track on the block is (no, it is not dhinchak pooja) “Sonu, tula
kaa” which loosely translates to “Sonu, don't you trust me?”
This Marathi song is spawning a different version every day, across languages. Three radio stations have already picked it up to create their own parody on the social issues in their cities. Random others are venting their own angst against former lovers and life in general.
What's the genesis of the song?
No one knows. Google too has no definite answer. Certain publications have speculated that Ajay Kshirsagar is the one who penned the song and sang it himself. Apparently, it is a Marathi folk song which went viral.
We are trying to trace him, but he is either basking in all the glory or cringing in some corner of the state.
Well, this is the simple version of the song sang by three girls. Following this video, many such videos have been uploaded on YouTube. Here are some,
Can the FM radio station be far behind? One such radio station is Lucknow’s Radio City 91.1 FM which recorded the video where we get to see the team of the radio station singing “Sonuuuu” but in a different form.
Mumbai’s popular radio jockey Maliskha of Red FM 93.5 FM too stepped in and recorded the video with her office staff. She has highlighted the plight of Mumbai rains and local trains in Sonu’s style.
This fever reached Gujarat’s Red FM 93.5 station as well where the radio jockey is seen singing ‘Sonu’ song in a Gujarati style.
The same happened in Pune’s Radio Mirchi 98.3 FM where the team created their original composition which is already a hit among netizens.
What makes it special?
The melody is pretty simple, in fact, it's like a verse read out. The words themselves lend themselves easily to modification. And possibly the best part? The original guy isn't anywhere around to come claim credit.
The song has been part of trekking and picnic lore for Mumbaikars for at least ten years now. No picnic is complete without a full-throated rendition of Sonu, with lyrics tweaked according to the picnickers' tastes. Till recently, of course, it was strictly an offline exercise.
The Sonu fan club continues to grow in strength every day. Will the original maker of the song please take a bow?