9XM has planned a special way to celebrate the Republic Day week by announcing the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces. The first association of 9XM On Stage is with popular music composer duo Salim–Sulaiman, and the event will be held at the Army grounds, Colaba, Mumbai on January 23, 2019. It is expected that the musical concert will be attended by over 3.5k people belonging to the Indian Armed Forces.
Salim-Sulaiman will be joined by other popular Bollywood singers like Jonita Gandhi, Raj Pandit, Vipul Mehta and the very famous Manganiyars from Rajasthan, who as a team will entertain the audience.
Commenting on the musical concert, Punit Pandey, Chief Business Officer, 9X Media Pvt. Ltd. said, “At 9X Media we continue to deliver a SHAANDAAR experience to our viewers through our television screens. This has led our viewers to bookmark our Channels as their favourite music destinations. Likewise, with 9XM On Stage we are set to bring the same experience on-ground. 9XM On Stage will celebrate the best of Bollywood music through large scale live events. We are pleased to partner with the talented music composers Salim and Sulaiman Merchant. The concert is our tribute to the Indian Armed Forces who have been sacrificing their lives for our Nation. Through the concert, we plan to bring a smile on the faces of the Indian Armed Forces and their family members. We are sure that Salim-Sulaiman will enthrall the audiences with their melodious and catchy numbers. Going forward, our patrons can look out for more grand musicals under 9XM On Stage.”
Speaking about the concert, Salim-Sulaiman said “We are grateful to 9XM for bringing together such a musical night for the Indian Armed forces and their family members. Our Nation’s borders are safe because of our soldiers who undergo many hardships to provide us a safe and secure environment across our Country. It is an honour to dedicate an evening of music and entertainment as a tribute and thanksgiving to armed forces and make it a night for everyone to Remember.”
Adding his thought to the initiative, Brigadier Ashish Ahuja said “We are pleased that 9XM has taken an initiative to honour the armed forces with such an extravagant show. It is a rare occasion where the Armed Forces personnel and their families can together watch a live Bollywood musical concert. We would also like to express our gratitude towards all the musicians who will be putting together such a splendid and extravagant evening for us. 9XM On Stage with Salim Sulaiman is a treat, designed for the Armed forces and this will definitely resonate with the audience.”
The channel has decided to create an exclusive episode of the concert which will be aired as an hour-long episode on 9XM and 9X Jalwa around the second week of February.
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