Percept Live to kickstart 'Bollyboom Club Tour 2018' with DJ Ali Merchant

Percept LIVE's IP, Bollyboom is all set to kickstart its multi-city Bollyboom Club Tour 2018, beginning with the celebrity DJ Ali Merchant. The tour will be held in 6 cities, on selected days in October and November.

Ali Merchant is one of the popular and serious musicians in the country, known for his official remixes. In the India Club Tour, Ali would play his popular remix tracks such as Tamma Tamma Loge, Bad Boys, Pyar ki Maa ki, Gulabo, Aao Raja and Qarib Qarib Single. Besides being a DJ, Ali is also a well-known actor and has done over 35 Television shows including fiction and Reality on all prime channels. His 1st music video on T-Series ‘Butterfly’ crossed 9 Million Views in 20 days, and still counting.

Sharing his excitement, Ali Merchant, said, ”After having a fabulous first half of 2018 starting off with the No. 1 Holi in India with Bollyboom, and being a part of the most successful ‘High Rated Gabru India Tour’ by Bollyboom again, it gives me great pleasure and much excitement to kick off a Multi-City India Club Tour with Bollyboom. This year looks amazing so far with my 1st Official Remix Album 'Tabaahi' released on Speed Records, and all the Songs are doing superbly well across all platforms. There are a few Originals which will release during the tour on Indian Music Labels. All of this is only possible because of the love I have received from my Family like Fans and best wishes from loved ones everywhere.”

Talking about the event, Janamjai Sehgal, Business Head, Bollyboom commented, “This year, Percept Live has delivered the best in class Music experience to Bollywood music aficionados and also scaled up to increase our geographical footprint and connect with our fans. The India Club Tour with DJ Ali Merchant will offer a unique world-class entertainment experience spanning popular musical remixes, live percussionists, international dancers, state-of-the-art SFX, a curated F&B experience and a wide range of activities to keep them immersed and holistically entertained. The Ali Merchant India Club Tour is our attempt to scale up in order to reach a different crowd without compromising on the experience and quality of the Bollyboom Intellectual Property.”

Bollyboom introduced a new genre in the festival market called Bollywood Electro Music, which a fusion of Bollywood music and electronic sounds and has been loved since 2013. The first editions of the festival saw live performances by Sonu Nigam, Salim-Sulaiman, Shaan, Shveta Pandit, Shraddha Pandit sharing the platform with DJ Lloyd, DJ NYK and Acid in various cities such as Mumbai, Delhi, and Jaipur. Last year Bollyboom hosted a pop-up party offering the fans a unique, fresh and exclusive nightclub experience.