In India, in almost all houses, there is this ritual (kind of) wherein family members huddle together and watch tv in the evening. In some Indian households, when a condom advertisement is displayed on TV, parents are actually embarrassed in front of their kids and this, unfortunately, does happen across our country.
As this situation is common across the country, the government advised TV channels not to air advertisements between 6:00 am and 10:00 pm as promoting condoms during that time are indecent and can affect children.
An advisory from the ministry informed IANS,
It has been brought to the notice of the Ministry of Information and Broadcasting that some channels carry advertisements of condoms repeatedly which are alleged to be indecent especially for children," an advisory from the ministry said.
The advisory appealed Cable Television Networks Rules, 1994, banning an “advertisement which endangers the safety of children or creates in them any interest in unhealthy practices or shows them begging or in an undignified or indecent manner.”
In view of the above, all TV channels are hereby advised not to telecast the advertisements of condoms which are for a particular age group and could be indecent/inappropriate for viewing by children. Indecent, vulgar, suggestive, repulsive or offensive themes or treatment shall be avoided in all advertisements. Any failure will attract action as per provisions of the rules," said the advisory.
The missive comes after the Advertising Standards Council of India (ASCI) requested the ministry earlier this month to take a call on such ads and their telecast timing.
In the month of September, a Surat-based group protested against the condom ad which featured Sunny Leone. The hoardings of the same were put up across the city which carried a message in Gujarati “play but with love.”
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