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Air purifiers have upgraded from being a luxury commodity to being a necessity


Air purifiers have upgraded from being a luxury commodity to being a necessity
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Climate change has been one of the most discussed topics in recent times. From bush fires to melting of glaciers to poor air quality are all attributed to climate change. Due to The COVID-19 pandemic, people have become even more cautious in terms of their health and in these times people are trying to take every possible precaution.

Since coronavirus also impacts the lungs of the individual, it is expected that the conversation regarding controlling air pollution may get a stronger voice once this pandemic is health with. In order to talk about this in more detail, Mumbai Live got in touch with the CEO & founder of Air Ok Technologies, V Deekshith Vara Prasad, to get an insight on what the current market trends are and how the COVID-19 pandemic has impacted the consumer behaviour.

How has the demand been for air purifiers over the past couple of years?

The concentrations of pollution levels over the past few years have created panic and that is influencing the market. Even in the post-lockdown phase, we anticipate an increasing demand for anti-pollution products owing to high pollution levels. In the near future, the increasing prevalence of airborne diseases is anticipated to drive the adoption of the product.

For instance, the commercial spaces exhibit an increased risk of airborne diseases owing to the presence of many people in a room. 

Overall, what are the trends that you are seeing in the market?

As we know, most of the commercial spaces have now been equipped with air handling units to control building temperature and ventilation. This is creating a lot of issues in terms of air quality across the commercial space and leading to a decrease in employee working efficiency. People working in well-ventilated areas with a minimal level of indoor pollutants have higher cognitive functioning compared to the offices with typical pollutant levels. Hence, improved air quality also results in increased productivity. The increase in awareness among organizations regarding the environment and employee health is anticipated to positively influence the segment.

What are the trends that you have seen in the market in the past couple of years?

Corporates are adapting to stand-alone Air purification systems considering employee working efficiency. 

 Has consumer behaviour changed in the past few months ever since the pollution level has started changing?

Yes, Consumer purifiers acceptance will vary with personal and climatic condition. In most cases, the climatic factor has a huge impact on their buying behaviour. The increase in pollution concentration has compelled them to go for an Air purifier.

Post lockdown, how has the demand been and how are the consumers taking up to the category?

Air purifiers have upgraded from being a luxury commodity to being a necessity in the current COVID-19 crisis. Many countries and organizations such as the US Centres for Disease Control and Prevention and WHO have recommended airborne precautions for different situations involving COVID-19 patients.

The current lockdown situation is positively influencing the market for smart air purifiers owing to their comfort of use and control. The ability to monitor and measure the air quality in homes makes smart purifiers a preferred choice.

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